Proactively, your organization's purpose can be used as a planning tool. Your purpose statement should be the foundation upon which your strategic plan is built. Your vision should be the realistic dream that your organization can work towards materializing in the medium to long term to fulfill its purpose. Your mission should define the scope of your organization's work to fulfill its purpose, and your strategic objectives should be the top strategic goals that your organization needs to achieve to fulfill its purpose. Your organization's values should act as the guiding principles and fundamental beliefs that will help your organization fulfill its purpose.
Responsively, your organization's purpose can be used as a decision-making tool. Each person and team, including the leadership team, can ask themselves when facing a situation and making a decision, "How should we respond to fulfill our organization's purpose?" This approach ensures that all decisions made by the organization are aligned with its purpose and that everyone is working towards the same goal.
In conclusion, the purpose of an organization acts as a compass that the organization and its leadership use to navigate the present, plan for the future, and learn from the past. By proactively using your organization's purpose as a planning tool and responsively using it as a decision-making tool, you can ensure that your organization is always moving in the right direction towards fulfilling its purpose, achieving success, and making a positive impact in the world.
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